BookShop Analytics Dashboard
This interactive dashboard is designed to help a fictional bookstore monitor key performance metrics including Average Transaction Value, Book Count, Total Sales, Total Orders, and Number of Publishers. Users can dynamically slice and filter these metrics by Genre, Format, Author Name, and Publishing House, offering granular insights into business performance.
The dashboard also supports time-based analysis, enabling the tracking of sales trends across various periods (daily, monthly, quarterly).
A key feature is a scatter plot visualization that correlates average book ratings with total sales, helping the marketing team identify high-performing titles and untapped opportunities for promotions, cross-selling, and inventory decisions.
This tool empowers data-driven decision-making to enhance sales strategies and improve overall store performance.
Tool Used - Tableau
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